1 Percent Lists
Frequently Asked Questions
Here is a list of questions that we get pretty often. If you have a question that is not on this list, click the button bellow and fill out the form with your question. An agent in your area will get back with you shortly.
Discount Realtor Questions
Can you offer advice on preparing to sell my home?
Absolutely! Contact us at (877) 417-3723
Do discount real estate brokers provide all of the same services as traditional agents?
Yes! 1 Percent Lists is a full-service real estate company. Our agents provide complete experience from listing to closing.
Do you offer pricing advice?
Absolutely! We sell more homes than anyone which means we are generally more “in touch” with the market than other agents who don’t list very many homes. Our first step in the process is to do a market analysis of your property to see how it should be priced. If we don’t get you a great price we aren’t saving you money.
Do you work with buyers and sellers?
Absolutely! We work with a lot of buyers and sellers.
How are you profitable if you only charge 1%?
Think of us as a modern technology company that sells real estate. We focus on efficiency at the corporate level and rather than rake in more profit we pass the savings on to you.
How long have you been in business?
Kelly and Grant Clayton own the company and officially opened for business end of year 2015. We began franchising in fall 2020 and as of October 2025 have opened 65 franchises nationwide.
What is the total commission I would pay to sell my home?
Our fee is only 1% for a full service agent from first meeting to closing. The seller may choose to pay a buyer’s agent based on current market conditions and what other homes are offering but it is not required to use our services.
Read our full article on How Real Estate Commissions Work:
Where do you operate currently?
We are a national real estate brokerage franchise expanding into new markets continually. Visit our Franchise Locations page to see if we are in your market.
Why don’t you charge 3% to list homes like everyone else?
We want to provide value to our clients. If we do a great job and provide a valuable service you will refer us your friends and family. That leads to more profits long term.
Selling Questions
Are there any additional costs to sell my home?
As each office is independently owned and operated; every 1 Percent Lists franchise and their independent contractors may have a minimum commission requirement and/or transaction fees.
Can you offer advice on preparing to sell my home?
Absolutely! Contact us at (877) 417-3723
Do discount real estate brokers provide all of the same services as traditional agents?
Yes! 1 Percent Lists is a full-service real estate company. Our agents provide complete experience from listing to closing.
Do I (as the home seller) have to do any work?
No, that’s why you hire us! We are FULL SERVICE .We handle everything from listing to closing. You will be responsible for keeping your property ready to show but that’s it we do the rest.
Do you offer pricing advice?
Absolutely! We sell more homes than anyone which means we are generally more “in touch” with the market than other agents who don’t list very many homes. Our first step in the process is to do a market analysis of your property to see how it should be priced. If we don’t get you a great price we aren’t saving you money.
Do you provide a lockbox?
Every home is equipped with the market/industry standard lockbox.
Do you work with buyers and sellers?
Absolutely! We work with a lot of buyers and sellers.
Don’t all agents do social media marketing?
You’d be shocked and unlike putting something on the MLS or Zillow you can do a very poor job at it. Quality social media marketing is a highly technical skill that most agents simply can’t fathom.
How are you profitable if you only charge 1%?
Think of us as a modern technology company that sells real estate. We focus on efficiency at the corporate level and rather than rake in more profit we pass the savings on to you.
How fast will my home sell and what will it sell for?
Unlike many agents, we won’t make a promise that we don’t have the power to keep. We can give you a good idea with a comparative market analysis but we would rather under promise and over deliver.
How long have you been in business?
Kelly and Grant Clayton own the company and officially opened for business end of year 2015. We began franchising in fall 2020 and as of October 2025 have opened 65 franchises nationwide.
How many homes have you sold?
We close thousands of homes every year.
What exactly can you do with social media marketing and why is it important?
Social media is the fastest growing market for selling ANYTHING. As of 2019 around 15% of all home sales originate on social media. We can identify and track buyers. We can put targeted video ads for your listing in front of active buyers. We have very sophisticated systems in place to maximize your exposure on social media.
What is the total commission I would pay to sell my home?
Our fee is only 1% for a full service agent from first meeting to closing. The seller may choose to pay a buyer’s agent based on current market conditions and what other homes are offering but it is not required to use our services.
Read our full article on How Real Estate Commissions Work:
When listing my home how is it marketed?
Sign in the yard, Multiple Listing System, ALL Real Estate websites (like Zillow and hundreds of others), All Real Estate BROKER websites (like Keller Williams etc), All Real Estate AGENT websites, and a VERY, VERY robust Social Media Marketing campaign (this is what we truly shine at).
Where do you operate currently?
We are a national real estate brokerage franchise expanding into new markets continually. Visit our Franchise Locations page to see if we are in your market.
Why don’t you charge 3% to list homes like everyone else?
We want to provide value to our clients. If we do a great job and provide a valuable service you will refer us your friends and family. That leads to more profits long term.
Buying Questions
Do you work with buyers and sellers?
Absolutely! We work with a lot of buyers and sellers.
How does buyer representation work with 1 Percent Lists under the new commission rules?
Recent changes from the National Association of REALTORS® require a written buyer-broker agreement that spells out services and compensation before touring homes. With 1 Percent Lists, your agent’s fee is clearly defined up front and then negotiated as part of the offer—just like price, repairs, and closing costs—so you know exactly how they’re paid.
How long does it usually take to buy a home from search to closing?
Timelines vary, but many buyers spend 1–3 months searching and 30–60 days under contract once an offer is accepted, depending on financing, inspections, and local conditions. Your agent can give you a more precise estimate based on your area and loan type.
How long have you been in business?
Kelly and Grant Clayton own the company and officially opened for business end of year 2015. We began franchising in fall 2020 and as of October 2025 have opened 65 franchises nationwide.
What out-of-pocket costs should I expect when buying a home?
Common cash costs include earnest money, inspection fees, appraisal fees (if not rolled into your loan), and your share of closing costs like title work, lender fees, and prepaid taxes/insurance. Your lender and agent will estimate these so you know how much to have on hand before you write an offer.
Where do you operate currently?
We are a national real estate brokerage franchise expanding into new markets continually. Visit our Franchise Locations page to see if we are in your market.
Will I have to pay my buyer’s agent out of pocket?
It depends on the deal. In many transactions, we can structure offers where the seller covers all or part of the buyer’s agent fee via concessions or credits. In other cases, the fee may be paid directly by you, or split in some way. Your agent will walk through options and make sure the structure fits your budget and local norms.
General Questions
Do I really need a real estate agent, or can I buy/sell on my own?
You can go “for sale by owner,” but most buyers and sellers choose an agent for pricing expertise, marketing reach, negotiation, and contract management. Data shows top agents can often net sellers more even after commission, and help buyers avoid expensive mistakes with inspections, appraisals, and contingencies.
How do I figure out how much my home is worth?
Online estimates are a starting point, but a comparative market analysis (CMA) from a local agent—using recent sales, condition, and upgrades—is much more accurate. For complex properties, sellers sometimes also order a professional appraisal.
How do I know if it’s a good time to buy or sell a home in my market?
Look at inventory levels, days on market, and price trends locally. Whether it’s a “good time” for you also depends on your finances, timeline, and plans. Your agent can interpret local data for your neighborhood and price point.
What are the biggest mistakes buyers and sellers make?
Buyers often skip pre-approval, stretch their budget, or waive important contingencies. Sellers frequently overprice, ignore needed repairs, or underestimate how important online presentation is. Working closely with a data-driven agent and staying realistic about the market helps avoid most of these pitfalls.
What are the most common contingencies in a purchase agreement?
Common contingencies include inspection, financing (loan approval), appraisal, and sometimes the sale of the buyer’s current home. These give you exit options if major issues arise, while still moving the deal forward in good faith.
What are typical closing costs for buyers and sellers?
Buyers usually pay 2–5% of the purchase price in closing costs (loan fees, title, escrow, prepaid taxes/insurance). Sellers typically pay agent commissions plus local transfer taxes and title fees. The exact split varies by state and can often be negotiated as part of the offer.
What is earnest money and is it refundable?
Earnest money is a good-faith deposit that shows you’re serious about buying. It’s usually credited toward your down payment or closing costs. Whether it’s refundable depends on your contract; if you back out for a reason covered by a contingency (like inspection or financing), you typically get it back—otherwise, the seller may keep it.
What’s the difference between a real estate agent, broker, and REALTOR®?
A real estate agent holds a state license to help people buy and sell property. A broker has additional education and can supervise agents or run a brokerage. A REALTOR® is an agent or broker who’s a member of the National Association of REALTORS® and follows its code of ethics.